Privacy policy.
Effective date: 26 August 2026
At Altura Travel, your privacy matters. This Privacy Policy explains how your personal information is collected, used, shared and protected when you visit our website, make an enquiry or book travel through us.
1. Who We Are
Altura Travel is operated by Michelle Kennedy in Wexford, Ireland. For personal information collected directly through this website or through your communications with Altura Travel, Altura Travel is the data controller.
Altura Travel operates as an independent travel agent through InteleTravel UK Limited. When your information is entered into InteleTravel systems or provided to a travel supplier for a booking, InteleTravel UK Limited and the relevant supplier may also act as separate data controllers under their own privacy policies.
You can read the InteleTravel Privacy Policy at:
https://www2.inteletravel.uk/privacy
For privacy enquiries, contact:
Email:michelle@alturatravel.ie
Website:www.alturatravel.ie
Location: Wexford, Ireland
2. Information We Collect
Depending on your enquiry or booking, we may collect:
Your name, address, email address and telephone number
The names and details of other people travelling with you
Dates of birth, nationality, passport information and other identification details required for travel
Your preferred dates, destinations, budget and travel preferences
Booking references, payment records and transaction details
Frequent-flyer or travel-membership information
Dietary, medical, mobility or accessibility requirements where relevant to your trip
Messages, feedback and other correspondence
Your marketing preferences
Technical information such as your IP address, browser, device type, pages visited and cookie choices
Full payment-card details are not collected through the Altura Travel website. Where payment is required, it is processed through an authorised booking or payment system.
3. How We Collect Your Information
We may collect personal information:
When you complete an enquiry or contact form
When you communicate with us by email, telephone, WhatsApp or social media
When you request a quotation or make a booking
When you subscribe to marketing communications
From the lead traveller making an enquiry or booking on behalf of others
From InteleTravel, travel suppliers or service providers involved in your booking
Automatically through website cookies and similar technologies
If you provide information about another traveller, you must have their permission to do so and ensure they are aware of this Privacy Policy.
4. How and Why We Use Your Information
We use personal information to:
Respond to enquiries and prepare travel quotations
Recommend suitable destinations, accommodation and travel arrangements
Make, administer and support travel bookings
Communicate confirmations, updates and travel documentation
Process payments and maintain transaction records
Arrange accessibility, dietary or other special requirements
Respond to questions, requests, feedback or complaints
Meet legal, accounting and regulatory obligations
Maintain the security and proper operation of our website and business
Send travel offers or marketing communications where you have agreed to receive them
Understand and improve how our website is used, where you have consented to analytics cookies
We rely on one or more of the following lawful bases:
Taking steps at your request before entering into a contract
Performing a contract with you
Complying with a legal obligation
Our legitimate interests in operating, securing and improving our business
Your consent, particularly for marketing, non-essential cookies and sensitive information
Where you provide health, medical, accessibility or other sensitive information, we will only use it where necessary for your travel arrangements and with your explicit consent, unless another lawful basis applies.
5. Who We Share Your Information With
We only share information where necessary to provide your travel arrangements, operate our business or comply with the law. Recipients may include:
InteleTravel UK Limited
Tour operators and travel suppliers
Airlines, cruise lines and other transport providers
Hotels and accommodation providers
Transfer, car-hire, excursion and activity providers
Payment-processing services
Website hosting, email, booking and IT-service providers
Professional advisers, regulators or public authorities where required
These organisations may process your information under their own privacy policies. We do not sell your personal information.
6. International Transfers
Travel bookings may require personal information to be sent outside Ireland or the European Economic Area, including to suppliers in the country you are visiting.
Where required, these transfers will be made using an appropriate legal basis and safeguards recognised under data-protection law. In some cases, a transfer may be necessary to arrange or perform the travel services you have requested.
7. How Long We Keep Your Information
We keep personal information only for as long as it is needed for the purpose for which it was collected and to meet legal, accounting or regulatory requirements.
As a general guide:
Enquiries that do not result in a booking are normally retained for up to 12 months after our last contact
Booking and accounting records may be retained for six years after the relevant accounting period
Marketing information is retained until you unsubscribe or withdraw your consent
Sensitive information is retained only for as long as it is required for your booking or any related legal obligation
InteleTravel and individual travel suppliers may apply their own retention periods to information held within their systems.
8. Marketing Communications
We will only send marketing communications where you have consented or where otherwise permitted by law.
You can unsubscribe at any time by using the link included in a marketing email or by contacting michelle@alturatravel.ie. Unsubscribing from marketing will not affect essential communications about an existing enquiry or booking.
9. Cookies and Analytics
Our website may use:
Essential cookies required for security and basic website functions
Preference cookies that remember choices you make
Analytics cookies that help us understand how visitors use the website
Marketing cookies, if enabled, that support advertising or embedded content
Non-essential cookies will only be used where you have provided consent. You can accept, reject or manage cookies through the cookie controls displayed on the website. You can also adjust your browser settings, although blocking essential cookies may affect how the website functions.
Further details should be provided in the website’s Cookie Policy or cookie settings panel.
10. Data Security
We use appropriate organisational and technical measures to protect personal information against accidental loss, misuse, alteration, unauthorised access or disclosure.
Access is limited to those who need the information to provide your travel arrangements or perform a legitimate business function. No method of online transmission or storage is completely secure, but we take reasonable steps to protect the information entrusted to us.
11. Your Data-Protection Rights
Subject to certain legal conditions, you have the right to:
Request access to
your personal information
Ask for inaccurate or incomplete information to be corrected
Request deletion of your information
Request restriction of how your information is used
Object to certain uses of your information
Request the transfer of information you provided in a suitable electronic format
Withdraw your consent at any time
Object to direct marketing at any time
To exercise any of these rights, email michelle@alturatravel.ie. We may need to verify your identity before completing a request. We will normally respond within one month.
You also have the right to make a complaint to the Irish Data Protection Commission at:
12. Children’s Information
This website is not intended for use by children. However, we may need to process a child’s personal information when a parent, guardian or authorised lead traveller makes a family booking.
We will only collect the information reasonably required to arrange and administer that child’s travel.
13. Third-Party Websites
Our website may contain links to travel suppliers, social-media platforms and other third-party websites. Those organisations operate under their own privacy policies, and Altura Travel is not responsible for how they collect or use information when you visit their websites.
14. Changes to This Policy
We may update this Privacy Policy when our services, website systems or legal obligations change. The latest version will always be published on this page with its effective date.
15. Contact Us
If you have any questions about this Privacy Policy or how your information is handled, please contact:
Michelle Kennedy
Altura Travel
Email: michelle@alturatravel.ie
Website: www.alturatravel.ie
Location: Wexford, Ireland